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Helping Wine Enterprises Exploit Anhui Market, 2024 THE 25TH CHINA (ANHUI) INTERNATIONAL WINE EXPO to Open on May 24 in Hefei City

2024-04-10

作者:编辑

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In recent years, with the continuous expansion of famous wine and soy sauce wine enterprises and the intensification of market competition, Anhui liquor market pattern is changing. The regional barrier of "East is not in Anhui" is melting away.

For a while, the major liquor brands have made efforts in the Anhui market.

2024 THE 25TH CHINA (ANHUI) INTERNATIONAL WINE EXPO, as the only provincial-level professional wine exhibition in the Anhui market, has been held for twenty-four consecutive sessions (two times a year) in Hefei, the capital of Anhui Province, and has become the first stop for major liquor enterprises to debut in the Anhui market. In recent years, 2024 THE 25TH CHINA (ANHUI) INTERNATIONAL WINE EXPO has become a platform for Huizhou wines to compete with wine enterprises outside the province.

From May 24th to 26th, 2024 THE 25TH CHINA (ANHUI) INTERNATIONAL WINE EXPO will continue to be held in Hefei Binhu International Conference and Exhibition Center. At present, the exhibition is in the process of investment promotion and observation. (Theme Exhibition: 2024 THE 25TH CHINA (ANHUI) INTERNATIONAL WINE&FOOD FAIR)

Part 01.

Anhui Province's regional liquor barriers are melting away, leading to competition among liquor companies.

In fact, in the current trend of industry centralization, both in Anhui, or Sichuan, "West is not into Sichuan, East is not into Anhui" regional barriers magic is gradually weakening, the real meaning of the "national chess" thinking is taking shape.

In the face of Anhui Province, 35 billion yuan of liquor market scale temptation, the major liquor enterprises are eager to move, in the "soy sauce hot" "fragrance hot" driven by the scramble to layout the Anhui market.

At present, in the high-end liquor market in Anhui Province, Moutai, Wuliangye and Guojiao 1573 are the three traditional high-end wines occupying the main position. At the same time, other high-end newcomers are also entering the market, such as Qinghualang, Neisen, and Abstract have strengthened their market layout in Anhui since 2019. In addition, Anhui liquor's neighbors: Yanghe, Jinsiyuan, Shuanggou, etc. have also attacked the Anhui market in a big way, staggering the layout of the high-end market and the mass market in Anhui.

Industry insiders say that Anhui Province is a large province of liquor production and marketing, and consumption level is not low, has always been the national well-known enterprises want to occupy the market. As the first ten years of Anhui liquor heavy marketing, weakened brand building, these years to other brands to enter the opportunity.

Part 02.

Anhui Wine Expo creates a professional platform to develop the Anhui wine market

Although more and more brands enter the Anhui market, but need to face up to the fact that Anhui to four local head listed liquor enterprises, represented by the local enterprises of Hui liquor revenue currently still holds the absolute advantage. According to statistics, at present, Hui liquor market share in the province is about 66%.

So for the majority of liquor enterprises, how can they enter the Anhui market more quickly and efficiently, and fire the "first shot" of brand promotion and market expansion? It must be a professional trade show.

As we all know, specialized industry exhibitions can bring together many professional audiences, industry experts and opinion leaders in a short time, which has a significant effect on enterprise brand display and market development. Therefore, the current specialized industry exhibition is still the main way for the vast majority of enterprises to develop the market, and it is also an important platform for many brands to display their corporate image and establish brand awareness.

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THE CHINA (ANHUI) INTERNATIONAL WINE EXPO, as the only provincial-level professional wine exhibition in Anhui Province, has been successfully held for 24 consecutive years, and it is the leading professional exhibition brand in China's wine industry. Over the years, THE CHINA (ANHUI) INTERNATIONAL WINE EXPO has provided a platform for domestic and foreign wine enterprises to display and exchange information, and has also successfully helped many wine enterprises to realize brand dissemination and market breakthrough in the Anhui market.

What are the advantages of THE CHINA (ANHUI) INTERNATIONAL WINE EXPO?

The uniqueness of the provincial-level professional wine show in Anhui Province

THE CHINA (ANHUI) INTERNATIONAL WINE EXPO, as a provincial-level professional wine exhibition based on the Anhui market, is unique in Anhui Province. Over the years, 2024 THE 25TH CHINA (ANHUI) INTERNATIONAL WINE EXPO has become an important platform for overseas wine enterprises to lay out the Anhui market while serving the exhibition and brand promotion of Anhui wine enterprises.

In the past editions of THE CHINA (ANHUI) INTERNATIONAL WINE EXPO, major brand enterprises of Huizhou wine have appeared on the exhibition site. A number of large-scale industry events and activities such as the Liquor Circulation Industry Integrity Demonstration Store Recognition for the channel side of the wine industry have made a spectacular appearance at the show. In addition, with the opening of the Anhui market in recent years, many enterprises have chosen to hold their Anhui market launch events at THE CHINA (ANHUI) INTERNATIONAL WINE EXPO, while others have chosen to sponsor forums, dinners and other events organized by THE CHINA (ANHUI) INTERNATIONAL WINE EXPO organizers, achieving good results. The activities of THE CHINA (ANHUI) INTERNATIONAL WINE EXPO such as forums, dinners and so on have achieved good results and fully demonstrated the value of THE CHINA (ANHUI) INTERNATIONAL WINE EXPO industry exchange platform.

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Based in Hefei, the capital city of Anhui Province, the Anhui Wine Expo has a geographical advantage

THE CHINA (ANHUI) INTERNATIONAL WINE EXPO is based in Hefei, the capital of Anhui Province, and firmly occupies the advantage of geographical location. From the perspective of liquor capacity in various cities in Anhui, Hefei belongs to the first echelon, with a market capacity of about 7 billion RMB, making it the largest city in Anhui in terms of "liquor volume".

At the same time, Hefei City, as the capital city of the province, is also the brand's image of the high ground, Hefei market strategic layout of the entire Anhui market has an irreplaceable role in the projection and lead.

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The exhibition has been operated under marketization for twenty-four years, with high effectiveness.

THE CHINA (ANHUI) INTERNATIONAL WINE EXPO, as a professional exhibition operated on a purely market-oriented basis, has a high degree of effectiveness, which is the foundation for the survival of the exhibition. At present, THE CHINA (ANHUI) INTERNATIONAL WINE EXPO has been successfully held for twenty-four consecutive years and has been well recognized by exhibitors.

Behind the high effectiveness of THE CHINA (ANHUI) INTERNATIONAL WINE EXPO is the organizer COMEXPOSIUM-ZHONGMAO INTERNATIONAL CONVENTION AND EXHIBITION CO.,LTD.'s continuous investment and deep cultivation of the market in Anhui and its neighboring provinces and cities. Deep plowing. At each session of THE CHINA (ANHUI) INTERNATIONAL WINE EXPO, tens of thousands of professional visitors from Anhui Province and its neighboring provinces and cities gather at the exhibition site, which provides a solid guarantee for the smooth holding of the exhibition.

It is because of the good effectiveness of THE CHINA (ANHUI) INTERNATIONAL WINE EXPO that more and more enterprises from outside Anhui choose THE CHINA (ANHUI) INTERNATIONAL WINE EXPO as their first stop in the Anhui market, and over the years, THE CHINA (ANHUI) INTERNATIONAL WINE EXPO has become the most popular trade fair in China. Over the years, THE CHINA (ANHUI) INTERNATIONAL WINE EXPO has attracted many famous liquor brands to participate in the exhibition, such as Gu Jing Gong, Xi Liquor, Yingdai, Golden Seed, Kouzi Cellar, Xuan Liquor, Jinsha Hui Sha Liquor, Abstract, Xifeng Liquor, Shugai Liquor, Fen Liquor Bamboo Leaf Green, Kongfu Banquet, Liu Yang He, Yilit, Double Wheel Liquor, Anhui Liquor Group, Jintan, Xiaocunwai, Beidahuang, Wu Xing Juju, Jiuzhong Liquor, Maotai Fountain Liquor, Jinsha Gushu, Huaizhuang, Mao Tai Fountain Liquor, Moutai Fuching Liquor, and Anhui Liquor Group. Jinsha Ancient Liquor, Huaizhuang, Jintu, Zhongjian, Jinsha Ancient Liquor, Colorful Guizhou, JiaDaYeDa, Liufu Sauce Liquor, Yongfeng Brand ErKeTou, Yidan Grain, Kinmen Sorghum, and so on.

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 Strength of professional organizations endorsement, with good operational security

THE CHINA (ANHUI) INTERNATIONAL WINE EXPO is organized by Comexposium Group, the world's third largest international exhibition giant, and ZHONGMAO TECHNOLIGY GROUP, the well-known professional exhibition organizer in China's liquor industry, Anhui Food Industry Association, COMEXPOSIUM- ZHONGMAO INTERNATIONAL CONVENTION AND EXHIBITION CO. ZHONGMAO INTERNATIONAL CONVENTION AND EXHIBITION CO.,LTD. is co-organized by Anhui Green Food Association, supported by Anhui Wine Industry Association and Anhui Green Food Industry Service Union, and undertaken by Anhui Gobo China Trade Exhibition Co.

The strong professional organization for THE CHINA (ANHUI) INTERNATIONAL WINE EXPO provides a good endorsement and operational security, so that the work of each exhibition is carried out in an orderly and efficient manner, and creates a professional and comfortable environment for exhibitors and professional audiences to participate and visit.

At present, the preparations for 2024 THE 25TH CHINA (ANHUI) INTERNATIONAL WINE EXPO are underway.

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